Watch this 3-part video series from Dionne Mischler on why words matter in sales (and how to use them with discretion).

In sales, words are your greatest ally and your worst enemy. Used correctly, they can persuade and close massive deals. Used improperly, they can sabotage your hard work and prevent your sales team from hitting its goals.

In this first video, Dionne breaks down the importance of distinguishing “No” versus “Not Yet” during your sales conversations. Watch it below.


In this second video, Dionne breaks down how to use react and respond to prospects mid-conversation.


And in this final video, Dionne distinguishes between using “and” versus “or” during sales conversations.

Contact Dionne to Help Your Sales Team

Ready to get started? Get a meeting with Dionne to discuss how she can help your sales team hold better sales conversations with clients.