There’s a distinct difference. A club is a group of folks with a shared interest and potentially a hobby. A team is a group of folks that have a shared goal, objective, and/or destination.

Here’s why you should be aware of and care about this distinction. It is very easy to hire and create a team of individuals that look, sound, and think just like us. Instead of hiring folks that can help us all achieve our goals and up level as we do.

According to, and research from the AA-ISP, nearly 2/3 of organizations in the US are on trend to grow their Inside Sales function. The implications in this number are many and profound and hone to a fine point; we as leaders, need to have our act together in creating the system for our team, laying expectations out succinctly, and hiring for a team instead of a club environment.


AA-ISP – professional association dedicated to Inside Sales

Never Hire a Bad Sales Person Again – book




Dionne is a 20 year sales veteran having built and scaled Inside Sales team from the ground up. She started her own firm, Inside Sales by Design, to work with companies wanting to build their Inside Sales Teams right the first time and transform their current Inside Sales Team into something greater. Dionne and her team believe in and uses common sense, practical approaches to inspire leaders and teams to greatness.