It’s not about the money. It’s about money as a resource. Our conversations revolve around the problem our product or service is going to solve for our buyer. Let me say that again: a company/person buying our product or service happens when our product/service solves a problem. Can we understand WHY our buyer is interested […]
Archives for November 2017
What’s your deal with the money conversation? Part I
We all have an emotional response to money. Let me repeat, we all have an emotional response to money. We either see it as a necessary evil or are terrified of it; some of us are in the middle. The bottom line is don’t be afraid of it or the money conversation because we all […]